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TACO BELL: Saucing Up

TACO BELL: Saucing Up

TACO BELL: Saucing Up

In this latest work, we wanted to create something that showcases my strengths in directing, writing, lifestyle, food, robots, VFX, and LED Walls.

CLIENT

Taco Bell

SERVICES

Creative Ideation
Writing
Production
Post-Production
VFX / CG
Social Content

INDUSTRIES

FOOD

As pioneers in the fast-food industry, Taco Bell constantly pushes the boundaries of creativity and innovation. Our dedicated culinary team works tirelessly to introduce exciting new items and seasonal specials, making every visit a chance to experience something fresh and delightful.

Saucing up the Rhythm. Spicing up the flow.

Saucing up the Rhythm. Spicing up the flow.

Saucing up the Rhythm. Spicing up the flow.

GOAL

In this most recent endeavor, we aimed to craft an experience that highlights my expertise in directing, writing, lifestyle, cuisine, automation, visual effects, and LED displays.

SOLUTION

This advertisement is a heartfelt tribute to both Taco Bell and skateboarding – two passions we can't resist returning to! To achieve this, we began by showcasing our top Taco Bell products and devised methods to animate them through a relatable narrative of close friends unwinding at a skate park late in the evening when hunger strikes. Demonstrating the simplicity of ordering, we seamlessly incorporated the app into the commercial. Then we put it all together in one epic spot!

Behind the Scenes

Unveil the magic behind our latest Taco Bell commercial, where directing, writing, lifestyle, food, robots, VFX, and LED Walls converged to create an unforgettable masterpiece. From conceptualization to execution, our team's creativity and cutting-edge technology fused seamlessly to bring this futuristic and tantalizing ad to life. Embrace the flavor and excitement as we delve behind the scenes of this captivating production.

There are levels to what we do

We shot 8k plates on location and then used the LED Wall for the elevated food shots in the studio in a controlled environment.

We shot 8k plates on location and then used the LED Wall for the elevated food shots in the studio in a controlled environment.

Social Media

We developed 30-second reductions for social platforms, adapting the modifications to enhance their social media performance.

Social Media

We developed 30-second vertical and square versions for social platforms, adapting the modifications to enhance their social media performance.

Social Media

We developed 30-second vertical and square versions for social platforms, adapting the modifications to enhance their social media performance.

Next Work

Next Work

View project

BIGGIE INSPIRES

Projection-Mapping, Branding, Marketing, Content, Social

Have a project you'd like to discuss or a question about our services?

TELL US

charles@freshh.tv

INCEPTION TO CREATION

CREATIVE STUDIO

Have a project you'd like to discuss or a question about our services?

TELL US

charles@freshh.tv

INCEPTION TO CREATION

CREATIVE STUDIO

Have a project you'd like to discuss or a question about our services?

TELL US

charles@freshh.tv

INCEPTION TO CREATION